7-06-2022 RELEASE OF THE NEW ESOX V3 model
Update - June 2022 - RELEASE OF THE NEW ESOX V3 model

ESOX V3 - Build upon a ..more
25-12-2021 Merry Christmas & Tight Lines in 2022!
We wish you a Merry Christmas & Tight Lines in 2022. Thank you all for your support & interest in ..more
13-07-2021 Esox V2 - End of series reached
UPDATE JULY 2021 After making the Esox V2 for over 10 years we have reached the end of the ..more
7-02-2021 Arowana Dragonfish V2 Release
Twelve years after the release of the first Arowana Dragon it is time for a remake in style. There ..more
1-02-2021 New Co-Op projectlure launched
Proud to announce the release of a new co-op lure. The Lucky Rat Streamer is a collaboration ..more
13-06-2020 Hail to The Silver King!
One of the most impressive and beautiful game fish on the planet is now entering the Northern ..more
9-12-2019 Holiday Offer
Looking for a special Gift for upcoming Holiday Season? Look no further and check out these lures ..more
5-09-2019 Lucky Piranha featured in scale mag
Pretty stoked about the feature of the new Lucky Piranha in the brand new SCALE mag. If you haven't ..more