13-06-2020 Hail to The Silver King!
One of the most impressive and beautiful game fish on the planet is now entering the Northern ..more
9-12-2019 Holiday Offer
Looking for a special Gift for upcoming Holiday Season? Look no further and check out these lures ..more
5-09-2019 Lucky Piranha featured in scale mag
Pretty stoked about the feature of the new Lucky Piranha in the brand new SCALE mag. If you haven't ..more
No other fish is apt to strike terror in the hearts of those who enter the jungles of the Amazon ..more
22-07-2019 New Stickers!
Our new die cut vinyl stickers arrived! :) Water & UV proof so perfect on your boat & gear. We will ..more
7-06-2019 New merchandise shop launched
We have some exciting news: Our new merchandise shop just launched. If you are looking for a new ..more
29-05-2019 New vid by the guys from Kanalgratis
Check out this cool new vid from the guys at kanalgratis.se demonstrating the power of the Rat in ..more
1-03-2019 New 2019 model - The Lucky Rat
The Lucky Rat is the newest addition to the Lucky Lures family. For a long time we wanted to create ..more